Customer Acquisition

Customer Insights – Analytics

By Ian Lowell on February 25, 2009 / Analytics, CRM, Customer Acquisition, Customer Profiling, Customer Segmentation, Marketing, Online Marketing

Tags: analytics, customer insights, demographic makeup, geographic location, obligation proposal, purchase behavior, retention efforts, web properties

Insights through quantitative and qualitative analytics

Gaining Insight to your customer base is invaluable knowledge for businesses today. Understanding the demographic makeup and geographic location of your customers can increase marketing effectiveness and lower costs in acquisition as well as retention efforts. Overlaying life-style and purchase behavior data with behavioral or re-targeting strategies

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Search Engine Optimization – SEO

By Ian Lowell on February 24, 2009 / Customer Acquisition, Directional Marketing, Marketing, Online Marketing

Tags: best practices, hierarchy, improvements, optimization seo, page structure, quality content, search engine optimization, search optimization

After learning about our clients business and goals of a website we begin the review. Where we start: After the review; a detailed report with various options is proposed and a move forward plan is crafted. Measured improvements are observed daily once the site changes begin!

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