Rezon8

Category: Analytics

  • Physical Graph: Connecting Cyberspace To The Real World

    Makeing our objects smart and connecting to the physical graph has obvious benefits and alarming concerns.

  • Study Finds Texting To Be More Truthful

    A recent study funded by the National Science Foundation revealed that text messages often provide more open and straightforward responses than those given through voice communication. Cognitive psychologists from the University of Michigan and the New School for Social Research, along with members of AT&T Research, collected text and vocal responses of more than 600…

  • Customer Insights – Analytics

    Gaining Insight to your customer base is invaluable knowledge for businesses today.  Understanding the demographic makeup and geographic location of your customers can increase marketing effectiveness and lower costs in acquisition as well as retention efforts.  Overlaying life-style and purchase behavior data with behavioral or re-targeting strategies can accelerate lift for many online campaigns.  If…