Category: Email
Ramping Up A New IP Address To Improve Email Delivery
Whether you are just starting your foray into Email for marketing or are considering changing Email Service Providers you need to make a few considerations before firing a ESP or sending to everyone in your database. Send Grid is a cloud-based SMTP provider that allows you to send email without having to maintain email servers. They have…
Checklists to Plan Your Email Campaigns
To help you get your plan started, here are four simple steps to help you create a plan that will resonate with your email subscriber base: Step 1: Identify Your Readers You need to understand who your readers are and what they are looking for, and make sure that your email is segmented by attributes…