Category: Online Marketing
Search Engine Marketing – SEM
We create awareness and acquisition campaigns all over the internet (Google, Yahoo, Bing, Facebook, LinkedIn, Google Shopping and other sites) for our clients. Our services provide publisher and site selection, keyword selection and bid management for internet based advertisements. Most of our campaigns are multichannel, multifaceted and go beyond the normal text ads, sponsored link placement or…
Customer Insights – Analytics
Gaining Insight to your customer base is invaluable knowledge for businesses today. Understanding the demographic makeup and geographic location of your customers can increase marketing effectiveness and lower costs in acquisition as well as retention efforts. Overlaying life-style and purchase behavior data with behavioral or re-targeting strategies can accelerate lift for many online campaigns. If…
Search Engine Optimization – SEO
After learning about our clients business and goals of a website we begin the review. Where we start: [custom_list style=”list-2″] Site Hierarchy Page Structure Handling of Dynamic Content Links in and out Best Practices Implemented (a little bit of secret sauce here) Quality Content and Features [/custom_list] After the review; a detailed report with various…