Rezon8

Category: Marketing

  • Ramping Up A New IP Address To Improve Email Delivery

    Whether you are just starting your foray into Email for marketing or are considering changing Email Service Providers you need to make a few considerations before firing a ESP or sending to everyone in your database. Send Grid is a cloud-based SMTP provider that allows you to send email without having to maintain email servers. They have…

  • Michigans New Law to Protect Social Media Accounts

    Michigan passed a bill on Friday that prohibits employers and schools from asking employees and students for login information to their personal social media accounts. House Bill 5523, signed by Governor Rick Snyder and introduced by state Rep. Aric Nesbitt, “prohibit[s] employers and educational institutions from requiring certain individuals to grant access to, allow observation…

  • New FB Plugin Gives Privacy Controls On Other Websites

    With developers using Facebook’s Open Graph on websites and apps all over the web, users activities are becoming more social because the graph is automatically publishing a lot of activities on other websites and apps (like reading an article on huffpo) into the Facebook News feed or Timeline.

  • Bob Dylan Uses iPhone Geolocation App to Market New Album

    Bob Dylan hasn’t been a huge fan of technology. In 2006, he complained to Rolling Stone that no one had made a record that sounded decent in the last 20 years because of modern recording techniques and that “CDs are small. There’s no stature to it.” So it’s something of a surprise that Dylan is…

  • Twitter Makes Policy Changes on Data Interactions

     Time To Reprogram Your Twitter Automation’s Twitter has announced that they are altering their policies. Specifically policies that govern the way people and 3rd party applications can interact with their data. Previously you were able to use a 3rd party application to push a tweet from your twitter account to other applications or websites like Facebook,…

  • Study Finds Texting To Be More Truthful

    A recent study funded by the National Science Foundation revealed that text messages often provide more open and straightforward responses than those given through voice communication. Cognitive psychologists from the University of Michigan and the New School for Social Research, along with members of AT&T Research, collected text and vocal responses of more than 600…

  • G+ The Social Network for Robots, Now for Humans Too

    Google has or has had agreements in place to display results from various social networks over the years.  Whether or not due to an agreement or an algorithmic tweak, results from twitter.com, facebook.com, linkedin.com, yelp.com and many others show up on top of Google some days and then disappear the next. There is no question that Google has…

  • Facebook Advertising Campaigns

    Have you ever considered what impact an ad campaign on facebook could do for you? When it comes to targeting and eye balls facebook is a great place to be. The facebook.com platform offers an incredible amount of tools and applications to collect data, connect, broadcast and engage with its 800 million users. Most of…

  • Checklists to Plan Your Email Campaigns

    To help you get your plan started, here are four simple steps to help you create a plan that will resonate with your email subscriber base: Step 1: Identify Your Readers You need to understand who your readers are and what they are looking for, and make sure that your email is segmented by attributes…

  • Search Engine Marketing – SEM

    We create awareness and acquisition campaigns all over the internet (Google, Yahoo, Bing, Facebook, LinkedIn, Google Shopping and other sites) for our clients.  Our services provide publisher and site selection, keyword selection and bid management for internet based advertisements.  Most of our campaigns are multichannel, multifaceted  and go beyond the normal text ads, sponsored link placement or…